Date: July 24, 2012
Time: 3:00 pm, Eastern Time
Topic: Marketing Metrics
Presenter: Jean Baliko
As freelancers, we have the opportunity to be more than just copywriters for our clients. We can be true consultants and strategists, adding value to the relationship and making us the go-to person for their marketing needs.
One key area where we can add value is in the measurement of the effectiveness of the marketing campaigns we develop. Known as marketing metrics, having this in your tool box will make you are worth more to your clients. (And allow you to charge more!)
This month, our guest expert is Jean Baliko who was a speaker in the Alumni track at the 2012 Web Copy Intensive and is an expert in marketing metrics.
Join Jean as she explains:
- What marketing metrics are
- Why metrics are important and how they can help your freelance business
- How to measure the effectiveness of your marketing
- Unique aspects of online marketing metrics
- Challenges of measuring the effectiveness of social media
If you’re afraid this is math heavy – don’t worry! Jean will break it all down in easy to understand terms for even the most math phobic.
Mark your calendar now for this must-see webinar!
Listen to the playback.