How to Create Highly-Targeted Facebook Ads

Facebook Like Box

Facebook collects enormous amounts of data from their users and provides that data to anyone who runs a Facebook Ad.

Whether you’re looking to increase the number of Likes for your business page or drive traffic to your website, Facebook offers an incredible opportunity for reaching your prospects.

In this article, we’ll walk step-by-step through creating highly-targeted Facebook Ads.

Define Your Goals

The first step is to determine your goal for the ad.

For instance, your goal might be to gather 1,000 new Likes for your Facebook business page.

Create a simple statement — like the one above — that details your goal for the ad as well as how you will know when that goal has been met.

Set Up Your Ad

Once you’ve determined your goal, it’s time to get to work on your ad.

Access the Ad feature through your personal profile or through your Facebook business page.

To do that through your personal profile, at the top of your profile, find the drop down box located right next to the Home tab.

Click Advertise on Facebook, and when the page opens, click the “Create an Ad” button located at the right side in the masthead.

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Kendy Sproul

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