Recently, a web writer shocked Jay White with a question.
Jay is an autoresponder expert and the author of AWAI’s Autoresponder Apprentice program, yet this particular question floored him. It was about creating and using an autoresponder sequence to market a copywriting business to clients.
“Using autoresponders to market myself to clients is something that never occurred to me until he asked that question,” Jay admitted.
On July 31, Jay told a group of Wealthy Web Writers, “It’s hot and dry here in the Ozark Mountains, so I’ve been spending a lot of time hanging out in the air conditioning and coming up with interesting approaches to autoresponders.”
Hang onto your virtual hats while we step through Jay’s new plan for using your copywriting and autoresponder skills to market yourself to your prospects and clients.
You can find the complete replay of his webinar HERE.
What You Need to Make This Work
To make Jay’s plan work, you first need five things:
- Your own copywriting website
- An opt-in form on the site
- A free giveaway, something you’re offering to encourage opt-ins
- An autoresponder service
- Autoresponder emails — the actual messages you’ll send
#1. Put Up Your Website
Your website is like a storefront. Since you’re offering your services online, you need a virtual shop visible online as well.