Roving Report: Social Media for Small Business


A couple of years ago, Rachel Karl noticed a big shift with her clients. They were asking her for help with something she wasn’t that familiar with, forcing her to get up to speed quickly.

The new work? Social media consulting.

Rachel began her freelance copywriting career at the end of 2008. She spent about a year learning her craft and getting her feet wet, then her business took off.

She’s worked for some big-name companies like Disney, M&M’s, and Coca-Cola and has a couple of celebrity clients as well. She also works for small businesses.

But in 2010, her clients demanded that she be able to help them with digital marketing and social media. That’s led her to some interesting clients and interesting work. It’s also allowed her to really help local businesses improve their bottom lines.

“I just love, love, love the writer’s life!” Rachel enthused.

She also enjoys helping and mentoring other writers.

It’s easy to be generous, she explained, because there’s more than enough work to go around.

Rachel spoke with a group of Wealthy Web Writers on August 16th about incorporating social media into the services we offer local businesses. You can hear the entire teleconference HERE.

Connections are Important

The reason social media is such a powerful marketing tool is because you never know where those connections will go, Rachel explained.

For example, she recently landed Tom Cruise’s daughter as a client after she met the family and stayed in touch through social media.

It’s important to stay on top of social media trends. New players are continually erupting onto the scene.

Rachel’s preferred social media networks are Twitter, Facebook, Google+, LinkedIn, and more recently, Instagram.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

One Comment

  • Great article Susanna 😉 It’s so true that there’s more than enough work to go around so I hope to see a lot more web writers out there diving in and having fun with this stuff!

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