Congratulations! You did it! You wrote your Special Report to market your copywriting services. Now what?
Now, you get to market it!
Don’t worry, this can be fun. It’s a lot easier to market something you plan to give away than it is to market services you plan to charge for!
One of the best reasons to write a Special Report is that you get a terrific excuse to reach out to past clients or prospects without asking for work. Instead, you put yourself in the powerful position of sharing useful information and providing value. This builds goodwill and can generate leads for you, which will make you want to share it more!
A Special Report also builds your reputation as an expert. Plus, you can repurpose your Report in many ways for even greater marketing mileage.
Make Your Report Easy to Share
Before you start marketing your Special Report, you want to make it as easy as possible for your target audience to access it.
- Make sure everyone can read it. Use Google Docs or turn it into a PDF so it’s compatible with both PCs and Macs. You can turn your doc into a PDF with a free converter online. You can even save it as a PDF in many word-processing programs. Microsoft Word has this option.
- Upload the Special Report to your website. Now you’ll have a link you can use to promote it.
Start Bringing in the Leads
Your Special Report is all about collecting leads. There are lots of ways you can go about doing this. These are 10 of my favorites: