The election is finally over, and now we can all finally get back to work without the ongoing distraction playing in the background. That isn’t to say I don’t value the election process — I do — after a while, though, a certain amount of fatigue sets in.
But before we put the whole process behind us, I want to highlight some important things that you can learn as a web writer from the recent campaigns. Don’t worry, I promise not to get political.
There’s a lot that goes into a political campaign that you can apply to your own professional marketing campaign.
First, one thing candidates do almost better than anyone else in the world is ask for what they want. They ask for your vote over and over and over again. Even after you’ve decided, they continue to ask for your vote. And they keep asking until you’ve taken action or until Election Day passes.
If you want to market your services successfully, you have to be ready to ask for what you want. You have to ask people to visit your blog, sign up for your newsletter, and ultimately hire you. You have to ask them to pay the rate you know you deserve. Marketing is very much an asking game. As long as you do it politely, and continually offer your audience something of value during the asking process (your blog, your e-letter, a free video, etc.), most people don’t mind you asking. If they do mind, they’ll tell you so and you can move on.
The next thing candidates do well is persist under difficult circumstances. Few people in this world get knocked around and experience the amount of rejection that political candidates do. If they can tough it out, power through it, and continue to bring their message to their audience, surely you can move past a few no’s and keep on marketing yourself.
Finally, candidates build a broad network of support. No one wins an election in a vacuum. They have boots on the ground, so to speak, going door-to-door, making phone calls, attending rallies, and getting the word out. As a web writer, your network is a bit different. It’s your online community of fellow writers and professionals in your target market. Do great work, give away a lot of value, and that network will become part of your support team. They’ll help you get the word out about who you are and what you can do.
The really great thing about being a web writer is that while in an election there’s a winner and a loser at the end, the same doesn’t hold true for your marketing. Every time you land a new project or client, you get to enter into a situation where you both win and you both come away better off.
New on the Site
Have you ever read a blog post with great-sounding advice you can’t wait to try — written by an expert you admire — only to have it fall flat when you do? Mindy shares similar experiences and gives you some basic guidelines for following — and bucking — advice from the experts.
I also recommend John Torre’s new blog entry on myths that continue to plague online marketing. He shares seven prevalent misunderstandings about websites that could impact the way you write your web copy.
Our latest Roving Report is also an excellent read. Inside you’ll learn more about the tremendous opportunity for SEO copywriters and what you can do to make sure you stay on top of changes in Search Engine Optimization.
Mark Your Calendars
This week on November 15th, Rebecca Matter is presenting a webinar on how to research and identify your ideal clients. The research phase of marketing is so important when you plan to contact specific businesses. Rebecca shows you exactly how to go about it.
Then on November 20th, join Charlotte Hicks as she interviews Mike LoSasso about making the most out of attending live events. Live events can play a valuable role in your marketing strategy, but they can also feel intimidating. In this interview, you’ll discover strategies to make sure you come away from events with contacts, leads, and even new clients!
Up Your Productivity By Embracing the Cloud
From social media to accounting and invoicing to collaboration and more — there’s a big move to working within the Cloud. And you can give your productivity a big boost by embracing Cloud-computing programs like Hootsuite, Freshbooks, Dropbox, and BaseCamp.
Here are just three advantages to consider …
- Work anywhere even without your laptop: When you use programs that live on the Internet, you can work from anywhere and you don’t even need your laptop to do it. You can get things done with your tablet, your smartphone … even a computer at the library. This means you are less tied down than ever.
- Schedule more: Most of these programs allow you to schedule and automate a lot of your work. For example, with Hootsuite or a program like it, you can write your Twitter and Facebook posts all at one time and then schedule them throughout the day. Then you don’t have to interrupt yourself to update your social media accounts. The updates are automated.
- Streamline collaboration: Sharing files with your project team is so much easier with a Cloud-based system. It makes keeping track of document iterations easier and helps to organize the flow of input from different people on the project. That cuts down on back-and-forth emails and it keeps important changes from being overlooked.
If you haven’t made the move to start using the Cloud, give it a try. I’m willing to bet you like the results.
That’s all for now. Make it a great week!