Roving Report: Niche Opportunities for Copywriters


As a copywriter, you know you can improve your business by creating a niche for yourself and marketing to that industry.

Pam Foster has been researching the hot niches coming up, and on November 7th, she shared that information with a group of Wealthy Web Writers. If you missed it, you can listen to the webinar HERE.

Pam’s a Certified SEO Copywriter. A couple of years ago, she discovered for herself the power of working within a well-defined niche. After recreating herself as The Pet Copywriter, Pam watched her copywriting business boom.

Besides copywriting, Pam is also a web copy consultant and the author of three AWAI programs including Niche Yourself and Thrive!

(If you’re not sure what’s involved in creating a niche for yourself, you can review this report.)

What is a Copywriting Niche?

Don’t confuse a niche with a writing specialty, Pam admonished. You can be a specialist in writing case studies, or web content, in many different industries.

A niche, though, is the specific industry you target.

Finance, health, sports and fitness, travel, and college are industries. You could be a web-copywriting specialist in the travel industry niche, or a video copywriter in sports and fitness.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.


  • Whoa, Pam talks about two of my niches, technology and sports! Good to know I’m on the right track. 🙂

    I’m actually going to be sub-specializing in technology, by going into two specific industries, but my latest contract job actually gave me an idea for a third. Talk about ideas!

    Sports has always been a passion of mine, so I’ll be exploring that niche much more fully next year. I’ve already dug up some interesting industries & sectors that I wouldn’t have even thought about prior to chatting with Pam at Bootcamp 2011. Now I know how to fully dive into the niche, and dig out all the opportunity goodness that’s in there.

    And if I’m able to put together sports AND technology, well, there’s no stopping me! 😀

    How’s everyone else doing with their niching? Have you gone into specific industries, or perhaps the type of work you do (like the White Paper Guy)? I’m always curious to hear from both, as it’s different way of tackling your business, and I like to hear the stories.

  • I’m just gathering my data on niche development. There’s a lot of work to do.

    In The Beginning (to borrow a phrase,) I was confusing “niche” with “specialty.” I think my approach to creating audio/video media is a great specialty, but I have been spinning my wheels on a niche.

    After reading a number of the niche related articles (especially ones focused on “hot trends”) I think I could find a spot in food/beer production or B2C IT. I have a few years of food plant experience under my belt (and a few years of home brewing over my belt.) I have been the “go-to” person in several different jobs when someone was needed to either fix a computer/network problem or teach new software skills to basic users.

    I am not sure how this will turn out, but I feel better working in this direction than where I was before…which was not knowing who or where to market my skills.

    Great stuff, Susanna and Pam!

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