Email Marketing Begins with Building a List

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“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” — Jay Abraham

Email marketing is a hot commodity these days. It’s so hot, in fact, that there’s a downside to it — there’s so many tens-of-thousands of email marketing campaigns out there that it’s jaded readers’ interest.

That includes emailed special offers. It includes digital weekly newsletters and e-zines. It includes multi-page email sales letters and printable, redeemable emailed coupons. It even includes emailed “rich media” messages complete with audio, flash, animation, and video.

Basically, you name it … and it’s likely been done before.

So the challenge becomes, therefore, how do you solicit new names for the email marketing campaign you’re ready to roll out?

In traditional print direct-response marketing, customers’ names are bought through a list. You mail them promotional pieces. They buy things. And if they buy enough, you know the marketing copy in the piece is good and you buy more names and mail more pieces until you stop getting results.

Of course, that doesn’t fly online. Spam has made it virtually impossible — even illegal — for that same kind of marketing relationship to work on the Internet. And that forces a lot of companies to turn to other ways to collect contact names. Fortunately, there are some proven strategies that you can use.

Seven Ways to Build an Email List

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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