“If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.” — Jay Abraham
Email marketing is a hot commodity these days. It’s so hot, in fact, that there’s a downside to it — there’s so many tens-of-thousands of email marketing campaigns out there that it’s jaded readers’ interest.
That includes emailed special offers. It includes digital weekly newsletters and e-zines. It includes multi-page email sales letters and printable, redeemable emailed coupons. It even includes emailed “rich media” messages complete with audio, flash, animation, and video.
Basically, you name it … and it’s likely been done before.
So the challenge becomes, therefore, how do you solicit new names for the email marketing campaign you’re ready to roll out?
In traditional print direct-response marketing, customers’ names are bought through a list. You mail them promotional pieces. They buy things. And if they buy enough, you know the marketing copy in the piece is good and you buy more names and mail more pieces until you stop getting results.
Of course, that doesn’t fly online. Spam has made it virtually impossible — even illegal — for that same kind of marketing relationship to work on the Internet. And that forces a lot of companies to turn to other ways to collect contact names. Fortunately, there are some proven strategies that you can use.