Date: February 13, 2013
Time: 3pm, Eastern Time
Presenter: Heather Robson
Benefits make up the heart and soul of any copy that you write—even blog posts contain reader benefits (or they should). If you find yourself at a loss when it comes to uncovering a product or service’s benefits, or if you feel like your copy lacks a certain punch, then this webinar event is for you.
Join us to learn:
- The four layers of product features and benefits, how to uncover each, and how to use them in your copy.
- Three proven methods you can use to get inside your audience’s head and find the benefits that will resonate with their emotions.
- Six places you should look to learn more about the benefits, your audience, and the relationship between the two.
The concepts and strategies you learn in this event will help you hone your web writing skills and ensure that every piece of copy you produce is as strong as possible.