Google’s mission has always been to provide the most useful content possible to searchers. And, for years now, they’ve been testing various ways to reward the people responsible for the valuable content: the writers.
So, as part of their Panda update last year, Google added an algorithm to recognize authorship of online content. Now authors recognized by Google are considered a trusted source of quality content. And Google Authorship helps the author build recognition, authority, and higher visibility.
What Is Google Authorship?
In a nutshell, Google Authorship is the linking of your online content to your Google+ profile. It works by matching your Google+ profile with your name in the by-line of content you write. Then, when you search for the content, your name and picture show up on the search engine results page (SERP).
For example, here’s how an article I wrote appears on Google’s SERP, now that I’ve set up my Google Authorship:
Why Is It Important?
When looking for content, Google looks for “useful, information-rich sites” that use appropriate keywords, and add value for their readers. They “reward” these sites with higher positions in the search results. They look for in- and out-bound links to appropriate sites, and ones that have high PageRanks are given higher ratings, and therefore higher positions in the SERPs.
If you’re linking to a Google+ page, Google ranks that even higher, since they know that they’re a trusted source. Link to them and you’re considered “trusted” by them too.
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