The Seven Best Practices of Content Curation

Content curation is one of those buzzwords getting tossed around online like content marketing. I even wrote about it for Wealthy Web Writer last year, so the fact that we’re still talking about it now means it’s here to stay.

What exactly is “content curation,” and how does it relate to web writers?

Simply put, content curation is the “the process of finding, organizing, and sharing third-party content.” That’s it.

So when you’re sharing tweets on Twitter, you’re curating content. Linking to another blog post from your post? You’re curating.

That said, how well are you curating? Do you feel like you’re just grasping at straws, not really doing it with a clear strategy? Here are seven best practice tactics for content curation that will set you on the right path.

1 – Find the Right Content

Finding the right content to share can be as elusive as finding the inspiration for your own content. However, you can leverage the tools you’re using to find inspiration to find the right content to share.

  • Subscribe to RSS feeds on sites you’re interested in.
  • Follow influencers on Twitter and LinkedIn.
  • Re-pin information from thought leaders on Pinterest.
  • Read through content on Zite.

2 – Share and Engage, Engage and Share

Have you ever un-followed someone because they only just share content from others? They never say a single thing themselves? I know I have.

Engage and participate with your followers. It actually serves a couple of purposes. One, it shows there’s a human behind the account. Two, it shows that you’re also reading the content and not just reposting it. It’s easy to just click “Share,” but if you’re commenting, chances are you read the post too. (And you should!)

3 – Use Multiple Platforms

Share the interesting content through multiple platforms. Don’t be shy about cross-pollinating your content. Mixing your followers engages them more fully, and shows that you’re looking at different content, too.

Say you found an interesting infographic on Twitter; why not link to it on your blog? Or how about those great photos you found on Pinterest? Link to them on LinkedIn.

It doesn’t really matter which platforms you share between, as long as you’re sharing quality content to the appropriate users. Use one, two, or more platforms … it’s really up to you.

Additionally, using platforms like or Storify also lend an air of professionalism to your work. It’s even better for freelancers, as they help you create your own newsletter without doing a lot of work. A client of mine is using Storify to summarize tweet chats he hosts each month, as it saves him time and it presents the summaries in an eye-catching way.

4 – Stick to a Schedule

This applies more to longer-form curation tactics like blog posts rather than something short like tweets, but if you’re using multiple platforms, sticking to a schedule for them will help too. Readers will come to expect content from you on that schedule, and are more likely to follow you if you keep up with it.

It also makes you seem a little more professional, and that you’re not just retweeting a link while you’re waiting in line at the local coffee shop.

5 – Use the Tools You’re Comfortable With

Some are all-in-one social media platforms, like Feedly or HubSpot, while others are single-platform based, like Buffer or Hootsuite.

You’ll have to try them out and see what works for you. I’ve been trying out some new ones this year, to see if I could take advantage of the advanced features, but have kept coming back to the more basic ones. Apparently I like simplicity with my content curation.

While there are many free ones out there, don’t shy away from the paid ones. They often have free trials so you can check them out and see if they work for you.

6 – Measure Your Success

Keeping track of your metrics is an important part of any content curation plan. You can’t just share in a vacuum. There are two easy ways to measure your success: by the number of followers you attract and the number of shares your posts get.

7 – Share, Don’t Steal

This is really the ‘Number One Rule of Content Curation.’ Attribute the content to the original author wherever possible. If you don’t know who wrote it, give a shout out to the site you got the content from. After all, these people work hard to create the content, so make sure they get the credit.

The added bonus of linking to the original author and site is an increase in SEO love from Google. Remember, Google likes it when you link to trusted and valuable sites.

There you have it, some best practices for curating content. Have any you’d like to add to the list?


Julia Borgini

Julia is a copywriter & content marketing strategist who helps B2B companies generate more revenue from their content marketing programs. With her 15+ years experience as a technical writer for B2B tech companies and 6+ years as a copywriter & content marketer, Julia is the trusted Geek insider who can make even the most complex tech subjects seem simple. Her clients trust her to uncover & show off the benefits of any kind of tech product or service, from SaaS software solutions to insurance adjudication software, video games infrastructure to hardware security key fobs. Julia is happy to share her tech knowledge and content marketing insights with Wealthy Web Writer members. Chat with her on Twitter @juliaborgini


  • Excellent material Julia. I can see immediately what’ I’m doing right, and what I can improve on with my own blog postings. Thanks for writing this article!

    • Patricia, if there’s ever anything you’re interested in learning more about, let me or Heather know, and we’d be happy to get an article written up for you. 🙂

  • Thanks Julia for sharing your knowledge. Lots of helpful and easy to understand information. Thanks again!

  • I’m a content curator. I publish a wildfire newsletter six days a week, Wildfire News Of The Day, which typically consists of 20-30 articles on wildfires from news sources all over the world. I’ve been writing this newsletter for about five years and have an international following. Since I’ve just gotten into copywriting this year, I am leveraging the contacts I’ve made in the wildfire industry (2009 estimates of $214 billion worldwide with 5,000 companies, 200 of them major, in the business). Timely news on new technology, areas beset by wildfires, and influential people are vital to businesses in this fiercely competitive industry, especially here in the US. I also make it a point to highlight direct email subscribers who make it into the news, giving them visibility at fire agencies and organizations that include the UN’s Global Fire Monitoring Center, the International Association of Wildland Fire, and Australia’s National Aerial Firefighting Centre, which can lead to more sales. And the organizations that link back to my Facebook page (, which just went online a couple of months ago, have put it in the first page of results if you do a Google search for “wildfire news”. I will be retooling the Facebook page to reflect my focus on copywriting, but you just can’t beat the power of content curation!

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