Using Google Analytics to Maintain Your Website

Google AnalyticsThis article is part of the WordPress Site Maintenance series.  Today we’re talking about site analytics.

In the early days of the Internet, it was hard to tell if anyone was visiting your site, and what they were doing on it. You really could count only the number of visitors to your site and that’s it. This was hard for website owners, because every time you refreshed the page, it would count as a visit. You had to look at the numbers with a grain of salt. (I used to subtract 10-15% off the number to guesstimate the actual number of visitors.)

Thankfully, site analytics have come a LONG way since then. In fact, they’ve gotten quite sophisticated. You can track things like:

  • Visitors and where in the world they come from
  • Your content’s bounce rates and visit duration
  • The amount of social interaction your site and its pages are generating
  • Your conversion of visitors into customers
  • The browser your visitors used to view your site

Some analytics solutions are free, while others are paid. For the most part, you can stick with the free options. For the purposes of this article, I’m going to use Google Analytics, as it’ll track all you’ll need to know about your freelancing website.

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This article is part of the WordPress Maintenance series.

Series Table of Contents:

  1. WordPress Maintenance 101
  2. Using Google Analytics to Maintain Your Website (This Article)
  3. How to BackUp Your WordPress Database

Julia Borgini

Julia is a copywriter & content marketing strategist who helps B2B companies generate more revenue from their content marketing programs. With her 15+ years experience as a technical writer for B2B tech companies and 6+ years as a copywriter & content marketer, Julia is the trusted Geek insider who can make even the most complex tech subjects seem simple. Her clients trust her to uncover & show off the benefits of any kind of tech product or service, from SaaS software solutions to insurance adjudication software, video games infrastructure to hardware security key fobs. Julia is happy to share her tech knowledge and content marketing insights with Wealthy Web Writer members. Chat with her on Twitter @juliaborgini

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