How and Why to Develop a Social Media Persona

Smiling business people and business shake

Date: March 26th, 2013
Time: 3pm, Eastern Time
Topic: Social Media
Presenter: Apryl Parcher

To stop spinning your wheels and start growing your social audience and your business, you need to start with PEOPLE, not tactics. In this webinar you’ll discover how to pinpoint exactly who your prospect is or should be by learning how to build a detailed persona of your target audience. This goes way beyond simple demographics. Once you know who they are in detail (which includes their personalities, characteristics and motivators), you’ll have a much better idea where to find them on social channels and how you should be communicating with them.

Best-Selling author and Certified Social Media Strategist Apryl Parcher will take us through the exercise of persona development which is described in her book: Solving the Social Media Puzzle: 7 Simple Steps to Planning a Social Media Marketing Strategy for Your Business. Whether your audience is B2C or B2B, you’ll come away with a clear plan and a good start on creating personas that help you connect with your target audience and build beneficial relationships.

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