Reality Blog: Yikes! I Stopped Filling My Pipeline

Dear Web Writer Partner,

We are partners, right? Well, I need to tell you my pipeline is running near empty right now. Why? Because things have not happened at all like I expected them to over the past month. My projects have dried up.

When unpredictable circumstances combine with my natural tendency to creep into avoidance mode, I’m in trouble. That means I need to own up and make this copywriting business work for me.

I always knew running into embarrassing slack time was a risk when I signed up to be one of the new Reality Bloggers. But I didn’t believe it would really happen. For the past year, I’ve completed many contracts and they just seemed to keep coming. It was as if I was on radar out there. When one job was ending, I’d receive an email or phone call inquiring about a new project.

The start of this year looked promising, too. I got new customers and new projects from existing customers. But today as I write this, I’ve dried up. There isn’t a single project on the horizon, other than this Reality Blog.

That’s the reality of it. Moreover, I don’t like admitting it.

And something else happened in the last few weeks that I also don’t like to admit. I’ll talk more about that later. Right now, I need to confess to why my projects have come to a halt.

Plain and simple … I haven’t been promoting myself. I’ve stopped my social media involvement … not intentionally, but I just let things slide. I’ve been depending upon word-of-mouth and referrals. My projects have kept me busy and I’ve fallen back on the excuse that self-promotion can wait until ‘tomorrow.’

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Marianne Foscarini

Helps Christian business owners improve their online presence and increase their customer base and profits through online/website/SEO content marketing and social media presence


  • Hi Marianne,

    I enjoyed reading your post!

    Not only can I relate to it, but I also found it both inspirational and refreshingly honest.

    Now get out there and promote yourself! 🙂

    Cheers and thanks,


  • Thanks for for your encouraging comments, Jim…and the push. I think this time of year we’re all experiencing a bit of cabin fever and need a bit of a push! :0) This first quarter is finished, but I’m looking forward to the next quarter.

    Heather, that’s a very creative post about the No-To-Do List. Everyone needs a time to fly free once in a while. Good idea.


  • Thanks for the “confession” Marianne. Just goes to show you that you have to ABM – Always Be Marketing. 🙂

    I’ve been consistently marketing myself through my blog, social media, and emails, and while the jobs are coming in, they’re small ones, and they’re at a trickle-pace. (Remember, my work here on WWW is just one of a few clients I have. I enjoy working with Heather & the rest of the WWW group. 🙂 )

    So while you’ll be ramping up your marketing Marianne, I’ll be:
    -revisiting my prospect list
    -creating new niche prospect lists
    -following up with people who said they “may” need my help in the future
    -exploring new writing avenues like guest blogging and articles for other sites.

    Keep it up Marianne, you can do it!

  • Hi Marianne, This is a great post! I have to constantly remind myself to market my business. It’s so easy to let things slide, but it sounds like you have a solid plan for getting back on track. You can do it!

  • Thanks Christina, and I’ll have to reread my “plan.” 🙂 I am getting better, and I expect it will take me the whole year to really see the big improvement.

    Julia, so great to see your post! (Is there a link to let me know when people comment, Heather. I don’t see one.) Your bullet points of going through your lists are great ideas, Julia. I’m curious as to what your “new” niche is. I’ll check out your website.

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