Branding Your Professional Freelance Web-Writing Blog


Date: June 13th, 2013
Time: 3pm, Eastern Time
Topic: Blogging
Presenter: Heather Robson

If you’re a freelance writer, setting up a blog as part of your website is one of the best things you can do. It will help attract traffic, give your visitors a reason to return, and help you build a list of prospects.

But many web writers struggle to get traffic from the audience they want to connect with. In this webinar, learn how to set up your blog for success, to attract your target audience, and to convert your blog readers into clients.

We’ll look at:

  • How to choose topics for your blog that will resonate with your target audience.
  • How to establish your blog as an authority on your topic.
  • How to use your blog to generate leads.
  • And much more.

Join us for this great event.

This event is reserved for Wealthy Web Writer platinum members. To attend, please log in or become a member today.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • How do I register for this event? I only just now signed up for the Platinum Wealthy Web Writer.
    Is there a sign up procedure?

    • Hi Virginia,

      The access instructions will be posted shortly. There will be a link for you to click that will take you right to the event. Thanks!

  • Hi Heather, that was a great webinar. As an example of a subgroup of your niche, medical devices, you mentioned disposable products, hip replacement, and electronic medical records that you could mention in your blogging. Is your subgroup considered ideas you write about or is it other people in the industry that you want to be able to help? I guess I am a little confused.

    I am trying to identify my subgroup in the medical tourism industry and was wondering if that would mean helping Physicians, Business to consumers, Marketing departments, and insurance companies with social media to build their businesses, Or would it mean focusing on topics like diagnostics, therapeutic treatment, preventative wellness checkups, and business development. If I was going to focus on the benefits of social media and blogging for facilitators in the medical tourism industry would I only blog about social media or how social media can help with all of these?

    I just want to have enough content and don’t know how I could just write about how social media could help promote their businesses. Thank you so much,
    Dede Sindelar

    • Hi Dede, By subgroups, I basically mean a niche-within-a-niche. For example, medical tourism is a subgroup of the healthcare industry. I think it’s probably already narrow enough. So your next step is to think about the segments of your target audience. Who do you want to hire you? You’ve got a list of four there that seems really great to me. Since you want to offer social media services to these groups, you’d want to focus the bulk of your writing on that, but you can work some other angles in to–that keeps it interesting. Providing basic information about social media and how it can work in the medical tourism industry is a good place to start. Instead of just focusing on social media and how to use it to build clients, you can add interest and diversity to your blog by covering case studies, doing interviews, and addressing breaking news in social media. You can also branch out and do blogs about video marketing and blogging because those are closely tied to social media. You can solicit questions from readers, which can also spawn posts. I hope that helps. Let me know if it raises more questions.

  • Thanks Heather, this was a very helpful set of tips and strategies!

    One question: You mentioned a list of top tier keywords that Copyblogger targets; how does one identify a web site’s targeted keyword set now that simply looking for them in the page source code isn’t really a good indicator?

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