Online writers are valuable — in fact, we’re essential — and Google Authorship gives us a way to prove our value to our clients.
That was the essential message from Brian Clark when he met with a group of Wealthy Web Writers on May 21st. You can access the entire webinar HERE.
Brian is the founder and CEO of Copyblogger.com. In the seven years since he started writing about online copywriting, the site has become the go-to hub for information about content creation for the Web.
What began as “just a blog” is now a media empire — Copyblogger Media encompasses a web-hosting company (Synthesis), a WordPress theme design company (StudioPress), and several other divisions.
“Google Authorship is a big deal for those of us who love to create content and do it online,” Brian explained. “Right now, there’s a huge demand for content. Everyone on this webinar is essential to that. You’re valuable.”
Brian uses the word “valuable” literally. That’s because, when Google recognizes you as an author, you’re worth more to clients. To get paid what you’re really worth, it’s important for you to understand how Google Authorship works.
What is Content Marketing?
Content marketing has been around longer than you think. John Deere successfully used it back in 1895 when they published a magazine for their prospective customers, the farmers. It covered farming techniques and inventions, and talked about needs that John Deere equipment could fill.
Content marketing occurs whenever a company or brand acts like a media company. That used to mean printed magazines, newspapers, and the like. Today, it’s the dominant mechanism for marketing online.
Unlike advertising or a sales pitch, content marketing gives the prospect valuable information.
Today, the Internet empowers consumers to look for their own answers and the companies that provide them are far ahead of their competitors. In fact, Brian asserted, “content is the only thing that drives online marketing.”
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