Crafting the Perfect Email Subject Line

Date: July 25th, 2013
Time: 12 noon, Eastern Time
Topic: Email marketing
Presenter: Jay White

Whether you’re writing an e-letter, an email promotion, or an autoresponder, the success of whatever you write starts with your subject line. In just the space of a few characters, you need to capture your readers’ attention and get them to take immediate action – to open the email message and read it. Your subject line has to work hard, or your message won’t perform as well as it could.

In this live webinar event, email expert, Jay White joins us to show you how to craft the perfect email subject line. You’ll learn:

  • Proven formulas that work over and over again.
  • Subject line mistakes every writer makes and how to avoid them.
  • When to use an extra-short headline… and when to use your maximum character count.
  • And so much more.

This webinar has the potential to immediately start boosting your bottom line. Make sure you join us.

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Jay White

Jay White

After working as an award-winning radio copywriter and catalog writer, Jay White made the switch to autoresponder copy and is one of the most sought-after writers in the industry.


  • This system is confusing . Don’t really have a clue on a direction to take. From Rebecca I received dozens of emails about EMAIL writing with a date commencing on August 8. Now I get Jay White? So which is it and why? Then the date is suddenly midnight tonight.

    I signed for Internet research because I have done much medical research as a premed student and professor assistant in school. Loved it! I also signed for Wealthy web writer ( to teach patients about their bodies), and smart start to reorient myself to AWAI. I short,to date thousands spent and I feel like I chase my tail with the three legged stool attached and my shoes sit in a corner – unfilled. Sorry, that was a reference to the Accelerated course.

    Thank you for listening,
    Phil Cosker

    • Hi Phil,

      It sounds like you’re feeling a little overwhelmed by the options. Email writing is a good option, but it’s not the only option. If you think email is where you would like to focus, let me point you to some resources on Wealthy Web Writer that can help you get your legs under you without having to purchase another program. Then if you decide you like email writing and you’re earning some money from it, you can decide later if you want to further your study. Sound good?

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