Dear Fellow Web Writer,
I know a woman who always wanted to be a successful business owner. She started at least three businesses that I’m aware of, but each one failed.
- One was a flower shop
- One was a wool shop
- One was a lunch truck service
Sometimes we chatted about it, and I asked, “Why do you think you didn’t reach your goal of having a successful business?”
Her answers always pointed to the same thing … it was someone else’s fault. The landlord wouldn’t extend credit. The bank wouldn’t approve a loan. And one response was interesting … “I was ahead of my time. People didn’t appreciate my services.”
Learning from other people’s mistakes has been very helpful. I learned from that friend the importance of being honest with myself.
I’ve discovered something else. The greatest joy in being honest with yourself is in the accomplishment of something you once thought was too difficult, or too fearful to do.
Like public speaking before a crowd of 200 women for the first time and having them enthusiastically invite you back.
Saving a few dollars at a time toward the down payment for your dream home and experiencing the thrill of signing the papers.
Getting a phone call from a copywriting customer who found your profile on LinkedIn and gave you a fantastic testimonial after they paid you for your services.
I’ve learned that often the best experiences aren’t the ones that just happen in your life, but are the ones you prepare for.
The friend I just mentioned wanted a successful business, but expected it to just happen because she thought she had good ideas. But her planning and preparation were poor … plus she denied the truth of what was really happening in her business.
Living the writer’s life means being honest with yourself, setting your goals, and planning in detail how to get there.
Four common obstacles
Goal setting and proper planning help you to overcome the four most common obstacles that usually keep writers from reaching their goals:
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