How to Write an Effective PPC Ad

SEO versus PPC

SEO versus PPCDate: June 19th, 2014
Time: 12pm, Eastern Time
Topic: PPC Ads
Presenter: Christina Gillick

Pay-per-click advertising is a thriving online marketing medium with a high demand for your writing services. And at the heart of PPC marketing is the PPC ad. These ads are short, quick, and fun to write. But if you want to write ads that get results, you need to understand a few key insights.

In this live webinar event, Christina Gillick walks you through – step-by-step – how to write an effective PPC ad. During the session, you’ll learn …

  • 6 things you must do in every ad to achieve success
  • 8 words you should always avoid in your PPC marketing
  • How to navigate the PPC ad rules and regulations, no matter what network you’re using.
  • The ins and outs of testing and tweaking your way to success.
  • And more!

If you’re interested in offering this lucrative service to your clients, you don’t want to miss this live event.

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  • Hi Christina, Thanks so much for the informative webinar on PPC ads. I have a question: You mentioned a calculator where we can input how many saw an ad, and how many clicks the ad got. I know you told us where the calculator was located, but I didn’t quite get that part.

    Can you please let me know how to find this calculator?



  • Hi everyone,

    Here are the links mentioned in the call: – List of common cliches to avoid in your ads (and other writing) – Sample size calculator: This free tool comes with directions, but basically you use it to determine your ideal sample size – or how many people should view your ads before you will have a clear winner. – Split test calculator: Another free tool. This one helps you make sure your results are accurate and that your ads are likely to perform the same over time. Enter in your visitors/impressions and your goal/clicks and press “Calculate.” The tool will tell you IF you have a clear winner and which one it is. Or, it will tell you exactly how many more impressions you need to get a clear winner.

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