In the last edition of Tech Corner, we talked about various quick and easy PowerPoint tips and tricks to present like a pro.
Now that we know how to do it, we’ll take a closer look at the what, and show you how to craft your PowerPoint presentation for maximum effect.
Follow these practical steps, and you’ll avoid what many people have termed “Death by PowerPoint.”
Let’s Get Started
Before you start, you can take comfort in the fact that as a copywriter, you have a distinct advantage in preparing your presentation; many of the rules and principles for writing good copy also make for great presentations.
Know Your Audience
Whether you’re getting ready to write a presentation, or sitting down to craft good copy, one of the key principles is knowing your audience.
I used this idea earlier this year when putting together a social media presentation for delegates from the Ontario Association of Agricultural Societies.
Rather than make assumptions about my audience, I contacted many of the delegates beforehand and prepared a very short questionnaire using Survey Monkey to get an idea of their expectations for my presentation.
Although it was a quick and simple survey, it gave me great insight into their level of expertise, topics they hoped to have covered, and how they were going to use the information.
While this may not always be possible, you can never go wrong by knowing as much as possible about your audience and what their expectations are.
Know Your Environment
Before you sit down to research your audience, here is one thing you will probably already know about them: they won’t be sitting in comfy office chairs in front of their computers.
In fact, for the most part, they may be sitting in uncomfortable chairs in a large fully-lit room … not exactly ideal viewing conditions.
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