Roving Report: Landing and Setting Up Retainer Deals

Roving Report: Landing and Setting Up Retainer DealsA retainer is an ongoing assignment that gives you, as a freelancer, a monthly earnings floor.

When you have a retainer, you know you’ll have the same projects every month, with the same income you can plan on. It’s the closest you’ll ever come to a “regular salary” as a freelancer.

Rebecca Matter, AWAI’s President and Founder of Wealthy Web Writer, is the perfect person to talk to freelancers about retainers, because she knows the process intimately from both sides. She met recently with a group of Wealthy Web Writer members to discuss retainer deals — you can review the entire webinar HERE.

Benefits of Retainer Deals for You

Rebecca outlined seven benefits of retainers:

  1. It’s easier to forecast your income
  2. They give you peace of mind
  3. They increase your per-hour rate
  4. You get better results for your client (and you create a better track record for yourself)
  5. You spend more time earning money and less time marketing
  6. Your referral business increases
  7. You provide increased value to your clients

Let’s look at them one-by-one.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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