Roving Report: The B2B Opportunity for Web Writers

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Roving Report: The B2B Opportunity for Web WritersOpportunities for B2B (Business-to-Business) copywriters are everywhere, and they’re growing. Charlotte Hicks Crockett spoke with Heather Robson and Wealthy Web Writer members about those opportunities recently.

Charlotte is a B2B copywriting expert. She started her career as a systems analyst, then went back to school and received a master’s degree in Accounting. In the mid-1990’s, she left her job to move back to her hometown and take over her family’s insurance business.

She focused on marketing after she learned that other agencies in town didn’t market, or did it poorly. Since the agency sold to both businesses and consumers, she developed separate marketing strategies for each. After seeing her marketing efforts pay off, she started working with a marketing company, writing copy for companies marketing to insurance agency owners.

That’s where Charlotte learned about the opportunities for copywriters in the B2B (Business-to-Business) arena.

Along the way, she sold the insurance agency. She discovered AWAI, and after completing The Accelerated Program for Six-Figure Copywriting, as well as a few others, she became a full-time copywriter.

Charlotte loves the freedom it affords her to engineer her business and personal life. “I’ve written all over the world, and written for people all over the world,” she told us.

Currently, Charlotte is also the Managing Editor of the B2B Writing Success website, a sister site to Wealthy Web Writer.

You’ll find the entire teleconference HERE.

The B2B Industry is Big

“If you just look at B2B companies in the U.S. with over 40 employees,” Charlotte explained, “there are more than 200,000 of them. It’s a huge market. Last year, they spent over $6.5 billion on marketing.”

For a copywriter, that means you can’t consider B2B a niche. You can’t possibly market yourself to 200,000 companies. To succeed, you have to narrow it down, by industry or by type of service you offer.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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