How to Offer PPC Services to Your Clients and Deliver Great Results — A Tutorial

Business man with the text Pay Per Click in a concept image

How to Offer PPC Services to Your ClientsPPC (Pay-Per-Click) advertising is a great — and growing — opportunity for any new or experienced web writer.

  • If you’re new to web writing, you can start in PPC and position yourself as an expert now.
  • If you’re an experienced web writer, you can add PPC to your current services to increase your project fees and/or secure retainer deals.

In this comprehensive tutorial, you’ll find articles, webinars, real-world examples, and how-to videos showing you exactly how to master Pay-Per-Click marketing.

You’ll learn everything from finding the best keywords to setting up ad accounts to writing results-oriented campaigns to testing, tracking, and more.

Christina Gillick walks you step-by-step through the entire process of using PPC marketing.

By the time you complete this tutorial, you’ll be ready to start using PPC campaigns in your own marketing … and it won’t be long after that before you’re confident offering these services to your clients.

Let’s get started!

This tutorial is reserved for Wealthy Web Writer Platinum members. To access this tutorial, please log in or become a member today.


Christina Gillick


  • This is an exciting series. Thanks Christina and Heather. I’m looking forward to applying what you’re teaching to my own website (not my copywriter services site) and then have that experience and expertise to help other business owners build their businesses.

    II’m impressed by the completeness of the tutorial. And appreciate having this main page as a table of contents to all the subcomponents.

    So exciting!!!

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