Three Proven Ways to Boost Response and Revenue

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“What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.” — Seth Godin

Whether writing for an online promotion or a direct-mail package, the need for good copy has never been greater. And while many copywriters have the basic chops to write a compelling promotion, they fall short in their knowledge of other techniques that will generate a strong response rate and higher revenue. It’s not that they’re bad writers, they just haven’t been introduced to some simple concepts that we’ll be examining today.

Three Proven Ways to Boost Response and Revenue The first thing to understand is that you, as a copywriter (and marketing departments in general), are faced with three rather basic tasks to accomplish when rolling out a promotion:

  1. Attract more customers …

  2. Sell more products to those customers more often …

  3. Increase the amount of money each customer spends on each purchase.

Do those three simple things and growth will follow. Do them exceptionally well and growth will explode. Let’s take a look at each of them in a little more depth:

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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