Using Stories for Stronger Sales Copy

HRobsonPhotoDate: March 25th, 2015
Time: 3pm, Eastern Time
Topic: Copywriting
Presenter: Heather Robson

“Let me tell you a story …”

If you want to get an audience’s attention, there’s no better way than to tell them a story. But not just any story. You need a story that they are interested in, that they relate to … one where they quickly become invested in the outcome.

If you can do that, they’ll stay with you.

It doesn’t matter what you’re doing. If you’re writing copy or content … if you’re speaking or creating a slideshow … your message will have more impact if there’s a story.

In this live webinar event, copywriter and author, Heather Robson, will show you how to bring stories to work in your writing. During this session, you’ll learn:

  • Why storytelling works, with the hard science to prove it.
  • The major elements that make a good story.
  • How to weave storytelling into your copywriting.
  • And how to know when you’ve succeeded.

Join us for this great live event and start using story architecture in your own writing for better results.

This event is reserved content for Wealthy Web Writer Platinum members. To join us, please log in or become a member today.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • May I have a link to the replay for “Using Stories for Stronger Sales Copy”? By the way, was an announcement made about the person who won the free copy of the Web Intensive?

    • Hi Tanya,

      That playback link will either be up before the end of the day or will be up early tomorrow. We did announce the winner in the Web Intensive Live Blog comments. By random drawing, Don Dahlem was our winner. Thank you so much for participating!

  • Hi Heather,

    Thank you for a wonderful webinar… especially, the sciemce behimd our cravings for stories.


    No womder the Creator Himself (Jesus) used stories as teaching tools whem He walked the earth.

    Also, no womder boyscouts campfire stories are usually the highlights of the whole experience.

    Again, thanks!

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