Reality Blog: Social Networking in Everyday Life: A True Story

Happy group of finger faces as social network

Reality Blog: Social Networking in Everyday Life: A True StoryThe Internet is no longer just a tool we use. It’s an integral part of everyday life … my life and yours.

For instance, I needed emergency dental work when a tooth broke right down to the gum line. I wasn’t in any pain, but I was about to leave on a week’s vacation in cottage country. I didn’t want any problems with the tooth.

But I had trouble choosing a dentist.

My previous dentist had retired. I did not want to go to the new dentist that had purchased his business because of the distance and a long flight of stairs to climb. It was a good time to search for a new one. But — of course — I had procrastinated. Then the tooth broke.

A Google search for dentists in my “small” town in Canada brought up 164,000 results. Fortunately, Google also provided a map bearing bright red dots to show where some of these dentists were located. Hovering your mouse over the dots brings up more information. Several were within walking distance of my home and I found one with 31 reviews. It had one negative review, but that small number only added to my trust.

Most of the other dentists had no reviews or they had a perfect score of 5.0. Maybe they were perfect, but I think a little transparency goes a long way.

MarianneRB1

The dental appointment went well and I was very pleased with the service and price (I have no dental plan). And it didn’t take long to understand why I chose them over so many others. They work hard at making it happen.

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Marianne Foscarini

Helps Christian business owners improve their online presence and increase their customer base and profits through online/website/SEO content marketing and social media presence

3 Comments

  • We’ve had similar experiences lately with dentists (mine wasn’t so savvy on the marketing angle – hmmm). Really great ideas as always, Marianne. Thanks so much for sharing them.

  • Thanks, Wendy. I was surprised that more of my local dentists weren’t more marketing savvy. For any copywriter interested, it looks like an open niche market!

  • Good article Marianne!
    I can’t wait to dig into your list of resource articles.
    In fact, I think I’ll contact my local dentist to see if I pitch a few of these
    awesome marketing ideas.

    Wish me luck!

    Thanks for sharing, and keep the good content coming.

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