My oldest son (age 21), who is halfway around the world in the U.S. Navy, thinks it’s “cute” that Mom went to copywriting “Bootcamp.”
When he left for Navy Bootcamp three years ago, we teased him: “It’ll probably be just like Space Camp!”
But it wasn’t. We all knew that.
My all-techie, 21st century son became quite the letter-writer at his Bootcamp, actually putting pen to paper to write terrific letters — something he had never done before, being the all-computer-all-the-time Modern Kid.
One of his first letters home read simply:
“THIS IS DEFINITELY NOT LIKE SPACE CAMP!”
He survived his eight weeks, and graduated with Honors. I still get terrific letters, occasionally, but mostly we communicate now via Facebook Messenger.
When I “survived” my Bootcamp, which was a lot more like Space Camp than his experience, he wisecracked: “So what’s your name, rank, and serial number, Mom?”
Which got me thinking …
The #1 Question at AWAI’s Bootcamp and Job Fair
At Bootcamp, your fellow writers don’t ask for your name, rank, and serial number.
They want to know your name, where you’re from, and … “What’s your niche?”
At first, I didn’t have a very good answer — well, after the “Sherri Caldwell, Atlanta, Georgia” part, anyway. I’m pretty good with that.
But the niche — now that’s tricky:
I tried to choose a niche. I really did. And AWAI certainly offers tremendous support and resources to help us find our “place all one’s own” in copywriting.
Part 4 of The Accelerated Program for Six-Figure Copywriting is all about “Choosing Your Path” — fantastic information.
And you only have to search the term “niche” on Wealthy Web Writer to access 62 pages of articles about finding and choosing your specialty — great info and support for us online copywriters.
My challenge with a niche is kind of like smorgasbords — you know, those all-you-can-eat buffet restaurants:
#1 — So many choices!
#2 — Everything looks great!
#3 — I never know how to plan ahead, so, inevitably, my plate gets full before I make it halfway through the selections …
Settling on a niche has been a lot like that for me.
One of my informal mentors encouraged me to go to Bootcamp with an open mind — be open to everything, listen, and learn: “The more you learn about different niches, the more it will help you to settle on the ones you like!”
At Bootcamp, we learned a lot about a variety of niches. The Big Three are: 1) Finance, 2) B2B, and 3) Health. But we learned about many other possibilities, through the speakers, and in special morning sessions about finding your niche. We learned about pet copywriting, fundraising, medical devices, preppers and surviving the zombie apocalypse … (It was actually Survival/Emergency Preppers, which is a fascinating and trending niche — I added the zombies.)
There’s a lot to choose from and a lot to think about.
So for now, I’m still deep into Bootcamp follow-up, and continuing to refine my niche.
We’ll see how it goes, here on The Reality Blog, as I work to fine-tune exactly what niche I’m going to pursue.
So, dear reader — What’s your niche? Area of specialty? Format?
- Think about where you are now, and what you can use to get started (i.e., areas of interest, experience, and passion).
- But also think about where you’d like to be — the sky is the limit! Given education, training, and support … what would you most want to do?
We’ll work together on building a bridge between the two — and we’ll get there.
Let me know, in the comments below — I look forward to hearing from you.