I’ve just recently completed my Bachelor of Science degree in Business Management. We spent a lot of time studying traditional business models and their four key departments. If any of those key departments is weak or missing, the business is likely to fold.
That got me wondering … Would it be easier to succeed as a web writer if you made sure you were giving time, attention, and resources to these same four departments?
After some thought, I realized it made a lot of sense. A freelance writing business doesn’t have to follow traditional models. Yet, if you make sure you have each of these components in your business mix, you’ll have an easier time building your business and maintaining your success.
In a web-writing business, the four key departments would look something like this:
- Production — Researching, writing, and editing; producing products such as books, e-books, courses, audios, etc.
- Financing — Securing (or making money) and efficiently using money earned to further develop the web-writing business
- Marketing — How to acquire clients (customer acquisition)
- Customer Service — The ability to maintain and satisfy a client once they have been acquired; the art of keeping clients/editors happy and loyal
In a traditional business, if you don’t have a product or service to sell, then you don’t really have a business. The key to staying in business is to offer a product or service that is in demand. Sometimes innovation is important here, in order to continue to be one-step ahead of your competition.
As web writers, we’re in the service industry. We write blog posts, sales pages, website copy, e-letters, white papers, articles, and more for our clients. And we get paid in exchange for that service.
We can also offer products. We can write e-books or special reports to sell to our target market.
The way we stay in business is to keep producing quality work. And, we need to provide original content as consistently as possible. The real question to ask is, “How do we continue to produce new and fresh content?” Well, we do that by becoming hoarders of great ideas.
Albert Einstein once said, “I credit my success not to my ability to gather wealth, but to my ability to gather great ideas.”
In order for us to continue to produce top content, we must never stop writing, and we must become obsessed with gathering ideas. We must always be on alert for that next gold nugget. That’s why I always keep a pen and note pad with me everywhere I go. You never know when that gold nugget of inspiration will fall at your feet, and it’s up to you whether or not you pick it up and invest in it.
In short, Production is all about gathering ideas and then producing those ideas, then marketing them to the right clients.
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