The 4 Parts of a Successful Web-Writing Business

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The 4 Parts of a Successful Web-Writing BusinessI’ve just recently completed my Bachelor of Science degree in Business Management. We spent a lot of time studying traditional business models and their four key departments. If any of those key departments is weak or missing, the business is likely to fold.

That got me wondering … Would it be easier to succeed as a web writer if you made sure you were giving time, attention, and resources to these same four departments?

After some thought, I realized it made a lot of sense. A freelance writing business doesn’t have to follow traditional models. Yet, if you make sure you have each of these components in your business mix, you’ll have an easier time building your business and maintaining your success.

In a web-writing business, the four key departments would look something like this:

  1. Production — Researching, writing, and editing; producing products such as books, e-books, courses, audios, etc.
  2. Financing — Securing (or making money) and efficiently using money earned to further develop the web-writing business
  3. Marketing — How to acquire clients (customer acquisition)
  4. Customer Service — The ability to maintain and satisfy a client once they have been acquired; the art of keeping clients/editors happy and loyal


In a traditional business, if you don’t have a product or service to sell, then you don’t really have a business. The key to staying in business is to offer a product or service that is in demand. Sometimes innovation is important here, in order to continue to be one-step ahead of your competition.

As web writers, we’re in the service industry. We write blog posts, sales pages, website copy, e-letters, white papers, articles, and more for our clients. And we get paid in exchange for that service.

We can also offer products. We can write e-books or special reports to sell to our target market.

The way we stay in business is to keep producing quality work. And, we need to provide original content as consistently as possible. The real question to ask is, “How do we continue to produce new and fresh content?” Well, we do that by becoming hoarders of great ideas.

Albert Einstein once said, “I credit my success not to my ability to gather wealth, but to my ability to gather great ideas.”

In order for us to continue to produce top content, we must never stop writing, and we must become obsessed with gathering ideas. We must always be on alert for that next gold nugget. That’s why I always keep a pen and note pad with me everywhere I go. You never know when that gold nugget of inspiration will fall at your feet, and it’s up to you whether or not you pick it up and invest in it.

In short, Production is all about gathering ideas and then producing those ideas, then marketing them to the right clients.

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William Ballard

William Ballard is a highly sought after business consultant and content marketing strategist. As founder and CEO of William Ballard Enterprise, his passion is to help struggling firms go from merely surviving operations to truly thriving organizations. To learn more about how to grow your business in the midst of the new normal, subscribe to William’s free business building e-newsletter.

One Comment

  • Thank you Heather (and the entire Wealthy Web Writer family) for giving me the opportunity to share my stories and ideas with you.

    I am always thrilled to read your comments. Believe it or not, reading your thoughts motivates me and inspires me to keep on writing.

    I hope you all have gotten a lot of value from this article.

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