Research Strategies to Make Your Writing Shine

businessman in lotus pose and lamp-head with many books near

businessman in lotus pose and lamp-head with many books nearDate: December 17th, 2015
Time: 12pm, Eastern Time
Topic: Research and Writing
Presenter: Heather Robson

Did you know that many top copywriters and web writers spend up to half their time conducting research?

Or that many top marketers — the ones who hire writers — rate curiosity as one of the top traits they look for when bringing on a freelancer to write for them?

The research you do before you write is what will set your work apart from everyone else. Instead of turning in a piece that is simply a rehashing of information that is already out there, good research will help you find fresh angles, tell new stories, and ultimately deliver better results.

During this live webinar, join Heather Robson to learn some of the best research strategies you can use to:

  • Internalize what you’re learning so that it comes through naturally in your writing.
  • Locate facts and stories that are not mainstream, so that your writing has a more original feel to it.
  • Discover connections that others haven’t.
  • Find new information from primary sources, which will make your work truly unique.
  • And much more.

The depth and breadth of your research is key. But you also need to know how to make the most of it. You’ll come away from this session with a better handle on how to do both … and that will make you a stronger writer.

Join us for this valuable, skills-enhancing session.

This event is reserved content for Wealthy Web Writer Platinum members. To join us, please log in or become a member today.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • Hi, Heather. I hope you get a look at the submission I just made. It sounds like we’re on similar wavelengths re: writing. (At least I hope so.) I’m traveling in Fla. this week & next, but I’ll try to get on the webinar.

    Bill Casner

  • Hi, Heather,

    Cudos for today’s webinar! The words you chose to tell about each strategy were wrapped in love, showing us how much you really do love the power of great research. Truth be told, researching at this level had been the missing piece for me. So, my gift to you is this: I am using your strategies right away, today, on a project I’m about to start. Not “maybe I’ll try these one of these days,” and then forget about them. No, they’re too good to be back-burnered. I believe better, deeper research will bring more value to what I write.

    I don’t often get this excited about learning a new “tool” for my work, so I wanted you to know how much I appreciate learning your strategies.

    A Joyous, Merry Christmas to you and your family, and a Happy, Healthy, Prosperous 2016!

  • Hi, Heather! Maybe I’m not looking in the right spot. I missed the call, and wanted to listen to the playback, but I’m having trouble finding it. I searched on the site itself, and I followed the link from your email sent on Dec 23, but both take me to the event page, and not a recording. Is there a section of the website I’m missing?

    thank you!

    • Hi Lisa,
      Once the playback is available, it will be posted on the event page … so if it’s not there now, it should be soon.

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