Research. It’s a necessary part of being a successful copywriter.
If you don’t love research — or at least, learn to love it — you’re limiting your chance at more interesting, higher-paying projects and a more successful web-writing business.
Heather Robson, who’s been a freelance writer for more than a decade, and serves as the Managing Editor for Wealthy Web Writer, shared her experience on becoming a better researcher. You can watch the entire webinar HERE.
A lot of freelancers never go beyond the basics, but to become a great researcher and a more highly-respected writer, it’s important to dig below the surface. When you get organized and learn how to research properly, Heather explained, “You’ll be swimming in information you can apply to make your writing really stand out.”
It’s great if you have a passion for your topic, but whether you do or not, develop a passion for research, Heather advised.
She reminded us that, “As a writer, everything you watch, read, or do, every conversation and event, can lead to new ideas.”
Start by building your research on a solid foundation, then expand on it.
Research shouldn’t be something you do only when you’re working on a project. Instead, develop a new habit — make research a part of your daily and weekly routine.
Note items of interest, then look into them further. When you do that within your industry, you’ll start to sound like an expert. Better still, you’ll have ideas to pitch to clients and that will lead to more work.
Don’t take what you see or hear at face value. Instead, question it. Dig deeper into the statistics, and ask questions like, “How was this study designed?” “What’s the history of this fact?” “Is there information that counters it?”
A medical study involving a dozen people is not nearly as valid as one involving 12,000, so always consider the source of the information.
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