Date: March 15th, 2016
Time: 3pm, Eastern Time
Topic: Short-form copy
Presenter: Christina Gillick
Short copy or long copy? It’s an age-old question still debated among copywriters to this day. Sometimes a project needs long copy to do the product justice. But other times, short-form copy is what’s demanded of you. So how do you convey the weight of a full sales message in just a few words? Christina Gillick, an expert PPC marketer (where short-form copy is required), joins us for a live webinar where she’ll share her top secrets for writing short copy that gets results.
During this webinar, Christina will focus on landing page copy, which often runs no more than a single page. She’ll reveal secrets to writing an effective landing page — secrets you can also apply to PPC ads, website home pages, email lift copy, and other short-form mediums.
Join us to learn:
- How to identify your target audience (and how to get to know them)
- How to establish clear goals so you know what your copy must do
- How to dig for deeper benefits
- How to trim your copy to fit the demands of the medium
- And much more!
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