When I started my first business (insurance & financial), I needed a website. A great designer from my networking group created the look I wanted… but I wrote every word on every page.
That site stayed up for eight years. I still receive over $600 in monthly residuals from business it pulled in.
You’d think the copy was spot on — tight, lively, persuasive… but, looking back, IT WAS TERRIBLE.
At least, it was terrible compared to what I know now, through The Accelerated Program for Six-Figure Copywriting and Web Copywriting 2.0. Having decided to “become a writer” and focus on my craft, I can now do much better.
You Can Do More Than You Think
And yet… that old website paid off hugely… my clunky, wordy sales materials generated consistent business… my achingly primitive brochures and spreadsheets actually made money. It never occurred to me to hire a writer — because I had always thought of myself as “someone who knows how to write.” (AWAI’s program was my first formal writing training… and it opened my eyes to how much better my writing could be.)
Web copywriting is tough. We learn a whole new language — almost a new alphabet. The more we learn, the more we realize how much more there is to know… and we want to know it all… before we take our first steps into that larger world.
But… as a newly-minted marketer and writer, you should remember: you loved writing and you were good at it, at least compared to most people — before you decided to purvey your skills. Remember what you bring to the table: your natural feel for language, your unique voice… your own expression addiction.
If you’re like me, you’ve been writing since childhood. Teachers, professors, parents, and colleagues may all have recognized your talents. Even if you haven’t made a dime writing (yet), don’t question your skills.
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