Six Ways Children’s Books Teach You How to Write Great Copy

Young girl with a bookThe other day, as I dropped my son off at school, I spotted Peter Pan, Fancy Nancy, Huckleberry Finn, and the Cat in the Hat all tumbling into the school with him.

The gaggle of giggly children were dressed up as their favorite book characters to celebrate World Book Day.

While I watched them, I thought about all the books I have read to my son (one of my treasured pastimes). I started to realize that writing for kids can teach us a lot about web and copywriting.

This week, I want to have some fun, and indulge in some nostalgia and inspiration by digging into what children’s books can teach us about great writing.

1. Tap Into a World of Wonder

“Above all, watch with glittering eyes the whole world around you, because the greatest secrets are always hidden in the most unlikely places. Those who don’t believe in magic will never find it.” – Roald Dahl, Charlie and the Chocolate Factory

Things adults take for granted intrigue and fascinate children. Children approach the world with a sense of curiosity and wonder as they learn about it.

My son used to be fascinated by lights and their switches. He would spend ages going back and forth switching a light on and off. Doing it slowly, then quickly. Hearing the barely noticeable buzz of electrical current when it was on. He observed every detail about one light and then compared it with one in another room.

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Hayley Michaels

Hayley is a freelance web writer who specializes in health, beauty and psychology. She is living and working in South Africa.


  • I love the concept of this article — and all the quotes!

    Kind of random, but I think I have the same personalized Santa book … only it was me and my two cousins who were the heroes. xD

    • Glad you enjoyed it Randi 🙂

      There’s a good chance it’s the same book, my Mom got it for me when we lived in the states.

      Keep well.


  • Very nice Hayley.
    I completed a couple writing courses at The Institute of Children’s Literature, and the points you hit were pretty spot on.
    One more important point they taught is ‘To know your audience” which fits right in with length of sentence and topic.
    Thank you for matching them up and highlighting tools I can use in my copywriting!

    Rita Smith
    PS Love the quotes

  • Having read so many books to my children and to my grandson I loved being reminded of how much they were enjoyed by all of us. I am a newbie to copywriting and appreciate your advice. Thank you.

  • I’m still having trouble determining just where to start but I need to do something to start making some money I won’t be able to pay for any more of these classes. I’d like to start with emails because I believe that being smaller they might be easier and a quick start.

    • Hi Joey, What kinds of clients would you like to work with. Any particular industries you’re interested in?

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