How to Write Marketing Emails That Get Read

“Email has an ability many channels don’t: creating valuable, personal touches — at scale.” David Newman

The real challenge with email marketing messages — besides getting them delivered in the first place — is getting them opened and read when a recipient views them in her inbox.

We are all inundated every day with more emails and marketing messages than we care to read. It gets to the point where you just skim your inbox for emails that interest you and highlight and delete the rest en masse.

A woman shopping online, credit card in handSo, assuming your emails make it through the spam filters, how do you appeal to the email recipients themselves? What makes a compelling email? What is it that will elevate your marketing emails above and beyond all the rest? Of course, sending them to people who have opted into your mailing list is an advantage, but even then, the emails have to be formatted properly and deliver valuable content and benefits for the recipient to elect to remain on your list.

Here are seven tips for making that happen:

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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