“Email has an ability many channels don’t: creating valuable, personal touches — at scale.” — David Newman
The real challenge with email marketing messages — besides getting them delivered in the first place — is getting them opened and read when a recipient views them in her inbox.
We are all inundated every day with more emails and marketing messages than we care to read. It gets to the point where you just skim your inbox for emails that interest you and highlight and delete the rest en masse.
So, assuming your emails make it through the spam filters, how do you appeal to the email recipients themselves? What makes a compelling email? What is it that will elevate your marketing emails above and beyond all the rest? Of course, sending them to people who have opted into your mailing list is an advantage, but even then, the emails have to be formatted properly and deliver valuable content and benefits for the recipient to elect to remain on your list.
Here are seven tips for making that happen:
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