Roving Report: SEO Basics Every Web Writer Should Master

seo-copywritingHeather Lloyd-Martin believes that, if you’re a freelance web writer, SEO copywriting is a must-have skill.

She’s been involved with Search Engine Optimization (SEO) for over 18 years now. In fact, Forbes called her the “pioneer of SEO copywriting.” Heather has seen search evolve from a system that was easy to game, to a sophisticated, natural language tool. Even so, good search results depend on web writers like you making a site, and its pages, easier to find in Google.

According to Heather, it’s the web writer’s job to “give Google a clue what the page is about, and make sure the page is a worthy enough resource to bubble up to the top of the search results.”

She talked with Wealthy Web Writer’s Managing Editor, Heather Robson, and a group of members about the basics of Search Engine Optimization for freelancers. You can listen to the full teleconference here.

What is SEO?

Today’s Search Engine Optimization doesn’t involve tricks. Instead, it’s all about how to create content that:

  • Gets good rankings
  • Connects with the reader
  • Answers the reader’s questions
  • Gets the reader to take action

Good SEO provides a sales benefit for the company, and helps the company to make money.

Is SEO Still Relevant?

There’s some talk about SEO no longer being important, but that’s not the case. You still need to optimize your content if you want it to rank well. That’s true with both website content and social media content.

Here’s the bottom line — optimization works with quality content to drive traffic and make sales.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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