The week before last was tough.
I told you a bit about it in my last Member Update. And by that time, it was looking up.
But because I shared what I did, a couple of really great things happened, that made things look up even more.
First, copy editor extraordinaire, Nan Hughes (who plays a big role in maintaining the quality of this site) peppered my article last week with little comments to brighten my day.
And then later in the week, Hayley Michaels, esteemed Reality Blogger, sent me an email to let me know that my article had been an encouragement to her and to hang in there.
So, I went from feeling discouraged to feeling okay about things to feeling really, really good.
That’s just one of the great things about making connections.
Those people in your life who know exactly how you’re feeling because they’ve been there before… they reach out with an encouraging word to help lift your spirits when you need it. And there’s something different about receiving encouragement from someone you know understands where you’re at. All encouragement is appreciated, but encouragement that comes from a place of deep understanding just shines a little brighter.
Your connections will also help you to be a better writer. You can go to other writers or people within your industry whom you trust and ask them for feedback on your writing. If you feel you’re missing the mark, you can ask them to take a look a see if they can figure out why. You can bat ideas around with them, which is always productive… or at least fun.
Your connections can also help you grow your business. I’ve received several referrals from my connections over the years, and generally speaking, the clients I land from those connections end up being among my favorites to work with.
So this is my long-winded (and hopefully inspiring) way to ask you, Are you making connections?
If you’re not, it’s time to start changing that.
Join our Online Copywriters group and start making some friends there.
Attend an event for writers or marketers with the goal of making some friends, not landing clients. And then make it a point to stay in touch with those folks afterwards. (A great way to find a local event geared toward writers is to use MeetUp.)
Join a group on LinkedIn. Start a local writer’s group. Join a Mastermind group.
You get my drift. There are lots of ways to start making connections… and you’ve got nothing to lose and a whole lot to gain by starting to nurture some relationships with your fellow writers.
New on the Site
If you want to build a successful, long-term career, you need to study your main subject. In-depth. And over time. It’s an ongoing process. In her most recent Reality Blog, Hayley Michaels shares seven things to consider to make your continuing study of web writing a success.
Before you work on your next promotion, you’ve got to read this. John Torre provides some very excellent advice for making sure your sales writing really hits home.
Is an understanding of social media essential to your web-writing success? Nick Usborne would argue that it is, and Susanna Perkins lays out his arguments in her latest Roving Report. This is a fun read, so check it out!
Mark Your Calendars
October 19th: It’s Bootcamp week! Don’t forget to come up and say hello once you’re in Delray Beach. I’d love to meet you in person. If you’re not going to be here, you can still join in the fun. Follow me on the Live Blog for real-time updates of all the session highlights. If you have questions you’d like me to ask the experts, send those along, and I’ll do my best to get you answers straight from the horse’s mouth. Plus, we’ll be holding a drawing for a free copy of the Bootcamp Home-Study Program. You can see it all right here! (Make sure you’re logged in. Some of my updates are visible to everyone, but some of them are just for subscribers.)
October 25th: I also hope you’ll join me for a little after-Bootcamp fun. During this event, I’ll host several Bootcamp attendees for a Bootcamp After Party. You’ll get to hear about favorite moments, top takeaways, and what each interviewee is doing post-Bootcamp to get the most out of their experience. It’s sure to be a hoot! Details will be posted soon.
Around the Web
Not a lot of B2B companies use Instagram, but here are eight reasons why they might want to reconsider.
I really enjoyed this analogy of the difference between content and copy and how the two go together.
This is one of those articles that I think you can extrapolate to apply to web writing. When you’re working on landing a client, if you can identify by the project type what skills they need and then point out where you’ve demonstrated those skills, you’ll earn yourself an advantage.
I just love the title of this one: “The 17 Worst Social Media Tips I Ever Got.” It’s got great advice, too!
That’s all for now. Make it a great week!