These days, it truly pays to focus your web-copywriting services on a particular niche industry or market — for one simple reason…
Clients are looking for copywriters with a background IN THEIR INDUSTRY.
They don’t want to have to spend time training a new copywriter on their market, competitive climate, customer profiles, etc.
Instead, clients are excited about finding a professional writer who already has a working knowledge of their industry.
They want an ally who gets what’s going on in their field, knows the language, and has a keen interest in the current trends and challenges within that market.
AND… you’ll stand apart from all the other web copywriters out there.
To show you what I mean about clients looking for industry writers, I did a quick search on the job website Indeed.com using the search phrase “freelance content writer.” The following three listings prove my point.
The first one is for a credit card processing company:
“We would like to have someone that focuses on business articles, and even better the credit card processing industry.”
The second one is in the medical field and lists these preferred attributes:
- “3+ years of experience writing and editing for pharmaceutical company sponsored communications
- Proven ability to tailor language to audiences (i.e., patient vs. health care provider)
- Ability to understand the patient experience and write content at the patient level and address patients’ needs
- A working knowledge of pharmaceutical industry and processes
- Experience in health care communication, counseling, or psychology
- Experience with writing and designing medical/patient-facing materials”
Here’s one more, for a motorcycle rental/tour company (how fun is that?):
“The successful candidate would work directly with our CTO. Motorcycle enthusiast a huge plus!”
My point is this: if you have experience and knowledge in a particular industry… and your website, LinkedIn profile, and other promotional materials show you’re a web content writer in that market… you’ll have a much easier time attracting clients and landing web content writing jobs.
Clients in that market will see your website and profile and think, “YES! We found the right resource for us!” And, there’s a good chance they won’t even look at other writers. (Remember, they don’t have a lot of time to mess around.)
Now, you may be saying to yourself, “OK, I get that. But I haven’t chosen a niche industry yet. How do I find the right niche industry for me?”
The quick answer is — start with what you know.
Consider where you’ve been working up till now. What industry knowledge and connections do you already have? How about professional training or certifications?
Or, perhaps you have a strong history/extensive knowledge within a certain hobby niche, such as video gaming (see below) or motorcycle touring, as mentioned above.
Write down everything you know… then take a look at the following list to see if there’s a match for you.
A quick note about this list. At the beginning of each year, business websites and job-related websites post their “hottest industries” lists. So last week, I conducted a search to find the latest articles and reports on this subject.
Here are 35 hot niche industries I found for potential web content writing jobs in 2017 (in alphabetical order, pulled from various sources*):
- Computer system design services
- Ecommerce, online retail, online auctions
- Education and training
- Elderly healthcare services
- Employment placement agencies
- Environment, conservation and wildlife organizations
- Environmental consulting
- Finance, accounting, banking
- Green energy
- Home health-care services
- HR and recruiting
- Internet publishing and broadcasting
- Marketing consulting services
- Mortgages and real estate
- Nuclear energy
- Offices of physical, occupational and speech therapists, and audiologists
- Pet-care services
- Physical therapy
- Portfolio management
- Psychiatric and substance abuse facilities
- Solar power
- Sports and recreation instruction
- Translation and interpretation
- Video games
- Virtual reality
- VOIP (Voice Over Internet Protocol)
- Warehouse clubs and supercenters
- Water and water treatment
- Wind power
Great stuff, right? This should get you thinking about the right niche for you.
But don’t despair if you’re not seeing a match in this list. There are many other booming niche industries out there.
To find out if a niche has a potential pool of clients for you, try searching these phrases online to see what’s happening now:
- “[niche] industry trends 2017”
- “[niche] industry predictions (or forecasts) 2017”
- “[niche] conferences 2017”
- “[niche] trade associations”
- “[niche] trade journals”
As you review your search findings, you may discover news items, articles, trade associations, events, advertisers, etc. — all indicating the strength of a particular niche.
Also, consider searching on LinkedIn.com for marketing groups in a niche of interest. For instance, I chose the random niche of baby products and just did a search on LinkedIn for “baby products.” I found the Baby Products Association group with 3,428 members. You can join a professional niche group like this, follow its discussions, and chime in when members are talking about marketing or perhaps even content.
Think about it.
If a niche is strong, there will be thousands of different companies that need to compete for attention through their web content and other online marketing efforts. That’s why they need YOU.
Plus, you may see there’s a wide variety of B2C (business-to-consumer) and B2B (business-to-business) companies within that niche… so you’ll never be bored or limited.
Have fun searching for — and finding — a strong niche market for your web content writing business!
[Editor’s Note: Pam Foster is the Director of Copywriting Training for AWAI. She is also the creator of How to Choose Your Writing Niche, a program that takes you step-by-step through the process of finding a niche that you’ll love. Order this program by Friday, February 10th, and enjoy a $120 savings. That’s more than half off!]