It goes without saying that websites need new content added regularly. Maybe you even know that repurposing old content is a good idea. But did you know there is an easy way to know which of your old blog posts, case studies, white papers, etc., you should choose?
And if you don’t have any content you can repurpose yet, continue reading to discover how you can start writing your new content with that end in mind.
When you make repurposing an integral part of your content marketing strategy, you save energy and time and grow your business or your customer’s business with less effort.
However, you don’t want to waste time repurposing the wrong content. You want to focus on what will get a good return on your investment of time and effort.
And there is a very simple way to do this.
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