Cause Marketing Case Studies – How to Help Your Clients Do Good

Mindy-smallDate: May 23rd, 2017
Time: 4pm, Eastern Time
Topic: Cause Marketing
Presenter: Mindy McHorse

Being a freelance web writer offers a lot of benefits. You get to set your own schedule. You get to do creative work. You can make a very lucrative living. And you have the freedom to work from anywhere.

The work itself — and the results of your work — can be also be very rewarding. That’s extra true when you specialize in cause marketing.

Cause marketing brings together for-profit companies and meaningful causes to help raise money and awareness for people in need. The company benefits from more social credibility, which creates more loyal customers. The organization working to support a cause benefits from greater public awareness and a big fundraising splash. And the cause itself, whether it be children in need of schoolbooks or an environmental clean-up effort, benefits, too.

These kinds of campaigns need talented web writers like you. In this live webinar, Mindy McHorse, is going to walk you through several cause marketing campaigns, showing you what works well and what could be better. And she’s going to highlight the role of the writer in each…

By the end of this session you’ll have no doubt about the opportunity for writers who understand cause marketing and you’ll have a lot of useful information to help you successfully take on these kinds of projects.

Event Recording

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Mindy Tyson McHorse

Mindy Tyson McHorse

Executive Editor for The Barefoot Writer, Mindy McHorse writes for clients in the biz-opp, alternative medicine, and self-help world.

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