Running Your Own E-letter: From Building Your List to Making Sales

Session 3: The Questions You Have to Answer

Bolts And Nuts On Wooden BackgroundDate: August 10th, 2017
Time: 3pm, ET
Topic: E-letter Logistics
Presenter: Heather Robson

If you want to have a smooth and successful experience with your e-letter there are a few questions you have to answer right up front.

Things like:

  • How often will I mail my list?
  • What kinds of things will I say?
  • How much segmenting will I do?
  • What kind of design will I use?
  • What procedures will I go through to finalize my content?
  • Why format will my e-letter take?
  • What’s my overall goal?

These are all important things to consider to make sure you put together an excellent e-letter that you are able to deliver consistently.

By handling these logistics early in the process, you’ll give yourself certainty about what to write about, how to approach it, how often to write, and when to send. And with that certainty you’ll experience better follow through and better results.

When you join us for this event, you’ll get insights into how to approach each question, what options you have to choose from, and how to make the choice that’s best for you.

Enjoy the Playback

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Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • Hi Heather
    Nice Video. Thanks.
    None of the information so far give some hints on how to build a list. I checked the referrals you gave but all of them only use the list of contacts I provide. What I would like to know, if possible, is how do I build a list? Where do I get that seed of email addresses? Any help on this would be great
    Jean-Pierre Zacaropoulos

  • Hi Heather,
    Well done. You have clearly explained the process. I want to start a newsletter that I will broadcast once a week. I will make sure that I maintain consistency.
    Thank you.

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