Are you ever frustrated with your search engine rankings?
Or worse, have no idea what to do to make them better?
Before you head off on a wild goose chase looking for the latest tactic, know that the key to solving the mystery that is Search Engine Optimization (SEO) lies in looking at the big picture… not in individual tactics.
In my work doing website and SEO audits, I often see people looking for the next magic solution to finally solve SEO, but often, the solution is to step back and look at what they’re trying to achieve.
By following these outlined three steps, you’ll gain a much deeper understanding of SEO, and not only that, you’ll be less affected by coming changes in this ever-evolving field.
Step 1: What Google REALLY Wants
The first key to truly “get” SEO is to understand what Google really wants.
Google is a business, and like almost all businesses, they’re in it to make money.
And how do they do that?
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