Five Ways to Say “Yes,” Even If You’re Only Feeling “Maybe”

I closed my eyes, took a deep breath, and confidently said… “Yes, of course I can do those.”

But I’ll share a little secret with you: I’d never done them before in my life. What were they? In this case, Facebook ads. But I’d also done this for an email gauntlet series, a blog post, and a thank you page.

I now frequently take on projects that might have one or two pieces I have no experience with.

But, I have a system I use to help me decide whether to jump at an opportunity to take on a new project, or to pass on that opportunity.

This helps keep fear, self-doubt, and other emotional responses out of my business decisions. Since I “installed” this system, I’ve grown my copywriting business exponentially. It allows me to go after work or clients I might not have approached in the past. And it allows me to get paid to learn new skills.

I’ll share my five-question system with you in a moment, but first, you should know what drove me to create it.

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Lisa Christoffel

Lisa Christoffel

Lisa is an AWAI-verified online copywriter in the education and training industries, specializing in content marketing and SEO. She spent the first part of her career in global service management at a Fortune 500 company. She uses her experience in customer service as well as her many years volunteering in the public education space to provide her clients with high quality copywriting and content informed by years of experience in the industry.


  • I like this system. It’s more nuanced than just saying “yes” to everything that comes your way, which is usually the advice given to beginners. This system helps you identify + stay focused on what’s important.

  • Thanks, Lis, for an informative article that answers some of the questions I have as well. I do aspire to be a freelance copywriter, and this info is very important to know. I found my reading of your article interrupted by another significant question.
    I need to clearly identify my “writing goals!!” Do you have any references or resources that help me with this? This may be the key I need to move forward. Thanks for sharing your experiences.

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