The Secret to Understanding SEO Part 2: Simple Optimization

Search Engine OptimizationIn The Secret to Understanding SEO Part 1, I told you that Search Engine Optimization (SEO) is slowly evolving to where optimization won’t be as much something you “do” (like quick tricks, tactics, and shortcuts), but rather the reward you get from creating great search-worthy content that users need and desire.

This has led some to the conclusion that SEO is (or is soon to be) dead.

I don’t believe that.

While it is true that many of the old tricks and shortcuts used in the past to try to fool Google simply just don’t work anymore (and many will get you penalized!), there will always be legitimate things you can do to maximize your position in the search results.

And the reason for that is simple…

At the end of the day, search engines (much like your readers) still only have the words on the page to work with.

So your goal should always be to write and optimize your pages so that both Google and your readers are clear on what your page or post is about.

In Part 2 of this article, we’re going to look at how to do just that. And, we’re going to focus on things you should be able to implement yourself, with little effort.

And just to be super clear, the items and steps below are NOT intended to manipulate or trick the search engines, but to help them clearly understand what your page is about.

One common theme you should notice as we go through these is that everything we’re doing for SEO is also beneficial to your human readers.

Keywords

Keywords and keyphrases (those terms are often used interchangeably) will continue to be important because as I’ve just mentioned, all we have are the words on the page.

Two quick examples: 

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Jim Wright

Jim is a writer, teacher, consultant, and an advocate for clarity in communication. He helps clients make sense of their online presence, and translates tech-speak into plain English.

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