We all have them… little things we do that weaken our business. They may hurt our productivity or our creativity or our credibility.
And they aren’t big, so they’re easy to dismiss as basically harmless. But they can add up.
So what kind of things am I talking about?
It’s different for every person but the possibilities are endless. To name a few…
- Delaying following up on leads
- Not taking breaks to keep your mind fresh
- Spending unplanned time on social media during time you scheduled for work
- Hitting the snooze button
- Not walking the dog
- Not planning your day
- Missing the deadlines you set for yourself
- Not asking questions
- Saying yes when you should say no
- Saying no when you should say yes
I could go on and on.
But let’s look at just one of these: not following up on leads in a timely fashion.
So, let’s say you make a new connection through LinkedIn. It’s a person who works at a company you’d love to land as a client.
You tell yourself, I need to send them a note, thanking them for the connection.
But then you delay. Maybe you’re worried they won’t reply back. Maybe you’re concerned you’ll look needy. Maybe you’re convinced they won’t like you.
We avoid things we know we need to do for a million different reasons.
The end result of not following up on your leads is that nothing changes. And that’s why it’s so easy to ignore as a bad habit. The status quo is comfortable. Change — even good change — is scary.
But what if you started to diligently follow up on every lead? What if you set up a system, so your responses were timely, tailored, and purposeful?
Some of those leads will convert. Conceivably, just this one simple change could mean a new client — even two or three new clients — by the year’s end.
And adding two or three clients to your roster is huge!
My challenge to you today is to consider the things you do or don’t do that you know you could change for the better. Pick one… and make that change!
Today is your last chance to sign up for an opportunity to join me on a hot seat call.
In a hot seat interview, you get to ask me all the questions you want about your business, the best way to grow your client base, your obstacles, and how to overcome them… and anything else you can think of.
Jump on this post here, and then in the comments, tell us a little about your business: where you are, what you want to change, and how the call will help. Then I’ll choose one person and set up the interview. This is a lot of fun, so I hope you don’t miss this chance!
New on the Site
This month’s practice assignment is now live. Each month, Wealthy Web Writer posts a practice assignment for you to work on. It mimics a real-life assignment and gives you a way to work on writing skills… and you even have the opportunity to get a professional review. Check out the details right here.
I don’t know too many writers who don’t struggle with self-doubt at least occasionally. Tracy Wilson shares her own run-ins with doubting herself and gives you some ways to win your own battles against this common freelancer’s demon. Give her latest Reality Blog a read.
When you’re writing a fundraising appeal, obviously you want to know as much about your audience as you can. In this post, John Torre reveals four common traits of the people who give money to fundraising campaigns.
Mark Your Calendar
February 16th: This Friday, at 1 p.m. Eastern Time, Reality Blogger Tracy Wilson joins us for her first live interview. In this Reality Blog update, we’ll talk about Tracy’s goals, how things are progressing, what she’s been learning, what obstacles she’s currently facing, how she plans to overcome them… and more. I hope you’ll join us!
February 18th – 21st: The Web Copywriting Intensive is just around the corner, and you know what that means!?! The Live Blog of the event will be right here on Wealthy Web Writer. I’ll be bringing you real-time updates from the top sessions, giving you a behind-the-scenes look at what happens between sessions… and more. This is a fun one, so be sure to follow along. Details will be posted soon.
Around the Web
Does your content tend to wander? That’s okay… as long as you know how to go back and polish it up so it stays on point. Copyblogger shows you how to do this in three easy steps.
Just when you thought things couldn’t change any faster when it comes to web marketing and writing, it looks like 2018 might shape up to be the wildest ride yet. See five changes you need to keep in mind when writing for the Web.
Want to become a master of the art of content writing? Here are 10 rules to put you on that path.
How do you convince a client that your SEO skills are important to their success? Moz has three strategies you can use.
That’s all for now. Make it a great week!