Reality Blog: Fact or Myth… Email is Dead

I used to love the show Myth Busters. Have you ever watched it? Two special effects guys (Jamie and Adam) and their crew test out myths and rumors to see if they could actually be possible… think big explosions and dangerous science experiments.

One that may be of interest to us writers: they proved that a hardcover book can stop a thrusting sword, while a bunch of coins would just deflect it to another part of the body. Also of notable interest (although having nothing to do with writing): the color red does not anger bulls (it’s the movement that gets them going), a modern car can run on moonshine, and there’s no such thing as killer quicksand.

I always thought they had such cool jobs…except for the explosives (I’m not fond of loud noises).

So I’m going to take a stab at debunking another myth… no explosives, weapons, or even safety equipment needed for this one. The myth I’m going after has to do with communication methods.

Part of any freelancer’s personal marketing plan is letting people know what they do, whether you’re just starting out and announcing your new endeavor to your friends and family, or you’ve been freelancing for a while. So when you mention in a conversation that you write emails as part of your web-writing services, you may have heard a response like this:

“Email? Nobody uses email anymore.”

“I never check my email.”

Or “Email is dead.”

Whether marketing our own business or writing for a client, we all probably do some sort of email marketing from time to time. In my case, email is my primary prospecting tool.

So the question is… is email dead? Let’s take a quick look at some data…

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Tracy Clement Wilson

Tracy's a freelance B2B copywriter, web writer, blogger, science geek, tree hugger, and health food fanatic. When she's not busy with her family, she attempts organic gardening and hangs out with her chickens (the ladies who give her eggs), bearded dragon (her "only"...lizard), and dogs (her office mates).

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