Six Tips for Building Client Loyalty

customer loyalty concept

“Customer loyalty comes from consistent experience. They learn to count on you.” Jimmy John Liautaud

Finding new clients isn’t complicated, but it does take time — and sometimes money — to acquire new ones. This is true especially if you’re a freelancer, as most copywriters are. But don’t make the mistake of taking your current clients for granted, even as you put time and resources into cultivating new relationships. Research has proven that clients who are ignored will take their business elsewhere.

Now more than ever, merely providing service that is “good enough” may not be sufficient to maintain your client base. You need to go the extra mile and take a proactive approach in the way you engage and retain your clients. Here are some tips and suggestions to help you do just that:

  1. Provide quality customer service— Clients look for the basics when it comes to how they are treated. Do you hit your deadlines? Do you respond in a timely manner when the client reaches out to you? Are you accessible during normal business hours? How about off-hours like evenings and weekends? You need to implement the best practices of customer service to be sure you are exceeding your clients’ expectations. Respond quickly to any issues that arise. Always maintain a patient and pleasant demeanor when your client brings up a problem. Know the intimate details of the project you’re working on so you can provide quick and accurate answers in most instances.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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