Imagine visiting a museum or art gallery and finding a masterpiece by Rembrandt hanging next to something the owner’s teenager painted in a high school art class, next to a battered old work found in someone’s attic.
Would you be likely to visit that museum again?
Museums have curators to carefully select the art to be displayed. They choose only the best, because they want you to enjoy your visit, appreciate the art, and maybe even learn something. (They also hope you’ll spend some money with them.)
As a content writer, you can use a similar process to expand and enhance your business. We call it content curation.
What is Content Curation?
Just like the museum curator looks through hundreds or thousands of artworks and picks out just a few to hang in his space, a content curator sifts through tons of content and chooses only the best to share with her audience.
According to Hootsuite:
“In simple terms, the process of content curation is the act of sorting through large amounts of content on the Web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information.”
Face it, if you’re doing your job right, you are always learning anyway, so picking and choosing the best of what you’re already reading to share with your audience isn’t a big stretch.
Why Curate Content?
It improves your authority with readers
When you curate content, you can present your readers with a wider range of information than the core information your business focuses on.
For example, in my WordPress business, I limit my own writing strictly to WordPress and websites. That can include a lot of territory — hosting, themes, plugins, and design — but I don’t write about content (except the how-tos of adding it to WordPress).
However, my audience is interested in content — how to write, how to make content more appealing, how to create better headlines, and so on.
By curating other people’s content in those areas, I present useful information and demonstrate that I’m knowledgeable about it.
According to SearchEngine Journal, curation is:
“… worth it, since your online reputation and social media presence will be even more important.”
It increases revenue
Brian Clark, creator of Copyblogger, says that content curation via email is a good way to sell to your audience and create a recurring revenue business. If you’re curating properly,
“There really is an opportunity here because you can still build an audience as long as you are creating the value. Here you are creating the value by finding the best, eliminating the dreck, and sending that to people.”
It increases your audience
By leveraging other people’s content, you can get attention from those people’s audiences. You may even garner attention from industry thought leaders when you thoughtfully share their content, which boosts your business when they mention you to their audience.
I’m a big fan of Trello, and I’ve previously written about Trello basics, tips, and tricks, as well as how to use it to manage projects. (Open the tips and tricks article in another browser window — you’ll want to refer to it later!)
As I’ve recently discovered, Trello is also great for content curation.
If you’re just looking for a continuous stream of content to tweet, use Trello to give yourself an easy way to batch and schedule.
If you’re diving deeply into curation, Trello gives you the flexibility to plan your curation in greater depth.
Using Trello to Curate Content
As you’re browsing the Web…
After you set up your Trello account and log in, install the Trello Add Card extension to your browser.
Navigate to https://trello.com/add-card, then follow the instructions to add the extension.
If you’re using Chrome, you’ll have the option to add the icon in the browser toolbar where you can access it with a single click.
This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article please log in or become a member today.