Essential Components of a Good Lead Magnet

Date: May 2, 2018
Time: 12pm, Eastern Time
Topic: Lead Magnets
Presenter: Heather Robson

Whether you are writing a lead magnet for a client or for your own business, there are some essential questions you’ll want to ask, and then based on the answers, there are components you’ll want to be sure to include every time. In this webinar, Heather Robson will walk you through creating a lead magnet that works.

By the end, you’ll have answers to questions like:

  • What’s the best format for the information I want to convey?
  • How do I know I’ve nailed the title of my lead magnet?
  • Where are the best places to look for lead magnet ideas?
  • Do I need more than one lead magnet?
  • How should I follow up after someone requests my lead magnet?
  • What call-to-action should I include?
  • And more.

If you’re thinking about building your list or helping your client to build theirs, you won’t want to miss this event.

Enjoy the Playback

This event is reserved for Wealthy Web Writer Platinum members. To join us, please log in or become a member today.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.


  • Heather, This was awesome. I’ve written two reports for lead magnets and after listening to your webinar I realize some things I left out or need to change. Thanks for the great information and making it so easy to understand.

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