Reality Blog: Why You Should Create a Buyer Persona for Your Business


I read and listen to a lot of motivational stuff. It… umm… motivates me.

When I was training my replacement for the old job a couple of months ago, he turned me onto a podcast by a friend of his. Motivational stuff… right up my alley.

Except that this podcast has got a unique twist. The podcast creator is into heavy metal music. His podcast is targeted to people like him… metal heads.

It’s all the same stuff, just from a different angle. He’s got a website and what appears to be a successful coaching business. It’s actually pretty ingenious.

He knows exactly who his audience is. He talks directly to them… to his niche. He connects with them.

Precisely what niched freelancers should do with their freelance web-writing businesses.

Defining Your Target

I’ve been working on updating my LinkedIn profile and my website to reflect my new niche. But I tried to take a shortcut and got ahead of myself.

My niche is the natural and organic market. The thing is… I didn’t know who exactly in the supply chain I was addressing.

I was trying to write a very targeted message and I couldn’t do it. I didn’t know what to say because I didn’t know who I was writing it to.

Before I jump into figuring out the who, here’s a little background. When I first started on this incredible writing trek, I was confused about terms like niche and audience, direct mail, web writing, B2B, etc. I remember thinking B2B and web writing were niches. It didn’t make sense to me.

In case you’re in the same boat as I was, here’s my interpretation of what’s what.

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Tracy Clement Wilson

Tracy's a freelance B2B copywriter, web writer, blogger, science geek, tree hugger, and health food fanatic. When she's not busy with her family, she attempts organic gardening and hangs out with her chickens (the ladies who give her eggs), bearded dragon (her "only"...lizard), and dogs (her office mates).

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