How to Present Yourself as an Expert Copywriter

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“Identify your niche and dominate it. And when I say dominate, I just mean work harder than anyone else could possibly work at it.” — Nate Parker

If you want to increase your workload, one of the best ways to do so is to pick a niche to specialize in and establish yourself as an expert in that field.

Clients want to know they can trust you to have an intimate knowledge of their industry. They want to know you can be depended on for industry-specific sales and marketing advice and insight. Win their trust, and you open the door to perhaps more work than you can handle.

Here are six tips to help you become a trusted expert in your chosen niche:

1) Find your niche — Well, after all, this is where it all begins. Instead of marketing yourself to everyone and being a “jack-of-all-trades” type of copywriter, narrow your focus to a specific industry. It may be in the financial field or the health field. It might be doing e-commerce product descriptions. It could be for the pet or construction industries. The list of possibilities is virtually endless. And many broad niches offer the option of narrowing your focus even further. In financial, for example, you might specialize in the mortgage industry. In health, it might be in men’s supplements. Honing your skill to a specific industry will help you become a master at what you do. You’ll understand the language of your audience better and be able to develop a list of contacts who can open doors to bigger and more lucrative projects. It will also position you as the “person to call” when a client needs answers.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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